Friday, 29 November 2013

The gen-4 Honda New City

The all-new generation four Honda City made its World Premiere in Delhi. Honda City’s fourth generation model, is all set to go on sale in January 2014. This will mark the introduction of the 1.5 litre diesel engine in Honda City. The new Honda City will also be available with a 1.5 litre i-VTEC petrol engine.

Ever since its launch in 1998, Honda City has sold over 4.3 lakh units. Maintaining its brand success Honda City has reached an iconic status while dominating the premium mid-sized sedan car range in India. Over the past few years, however, the competition from diesel powered competitive range has made it tough for Honda City and the need to introduce a diesel version was now required. The 1.5 i-DTEC engine made its Indian debut in the Honda Amaze earlier this year, it was expected that this state-of-the-art engine would find its way under the hood of the new Honda City too though in different manner.

With the introduction of new City, Honda is looking forward at regaining its leadership in the premium mid-sized sedan segment in India. The new Honda City seems to have the styling, fit, finish and features to make it class apart. But the million dollar question pertaining to the price of the car will only be known at the time of its market launch, however it is expected that Honda will have an aggressive price strategy.

The new Honda City which is developed by the Honda R&D centre in Tochigi, Japan is set to be sold in 60 countries. With a high level of Indian feedback incorporated; India remains a key market for Honda, considering the fact that the company is looking at the new Honda City to contribute over 1.5 million units to the target sales of 6 million units by fiscal year 2016-2017.

The new Honda City has an evolved design over its earlier design. It now measures 4440mm in length, 1695mm in width and 1495mm in height. While these dimensions are almost identical to the earlier model, the new car’s wheel base has been increased by 50mm to 2600mm, which has resulted in exceptional seating space for five.

Further to that, Honda has assembled the car with a plethora of new functions including a start/stop button, touchscreen A/C controls, in dash car entertainment system with eight speakers, rear view camera and steering mounted controls.

Nevertheless, the new Honda City has gone a level ahead beating its own game and is all set to dominate the mid-sized sedan segment. Though the pre-booking of the sedan has started the future of the new Honda City remains uncertain till the price is revealed.


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